For example, when COVID19 kept customers at home, each product adviser created a library of walk-around videos of new vehicles. This, Cluney said, “gave our phone and online leads as close to an in-person experience as possible.”
The personalized videos, which the dealership calls selfie videos, allow sales advisers to introduce themselves to customers. They then conduct a video featuring the vehicle of interest.
Beyond creating a seamless virtual process for customers, the dealership’s goal was to set itself apart from competitors, Cluney said.
“It doesn’t take much to beat an automated response,” he said, “but we wanted to take