Digital Technology Can Reach Millennial Car Shoppers

For several years, a popular belief was that millennials were not interested in owning their own vehicles. With the rise of ride sharing, ride hailing and their growing interest in environmental concerns leading to more mass-transit solutions, a narrative was forming that the “me-first” generation was disinterested in shopping for their own vehicle. 

Perhaps resulting from the pandemic, it turns out that millennials are, in fact, interested in purchasing their own vehicles. According to a recent J.D Power study, millennials bought more new cars than any other demographic during 2020 – a 32% share of new-car sales. It marked the

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