Electric Mazda MX-30 Shows Automakers Still Can’t Cater For Mass Market

Auto makers continue to drive into a blind alley with their electric car designs by seeking to reinvent traditional vehicles rather than addressing the fact new technology is a completely different market.

This new market requires small, light, cheap and efficient vehicles which will sell in big numbers because people want to buy them; rather like early mobile phones. These vehicles will have smaller batteries, a range of say, 100 miles, reach 60 mph downhill with a following wind and will cost less

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