Tesla’s Self-Driving Subscription Is Here. It Will Benefit General Motors.

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The lower-priced Tesla Model 3 helped convince other car makers that EVs were the next big thing.


Nicolas Asfouri/AFP via Getty Images


Tesla,

the company that transformed the auto industry with mass-market electric vehicles, has rolled out something that could be even more significant for the sector: monthly subscriptions for the software behind its highest-level driver- assistance options.

On Friday, Tesla (ticker: TSLA) made its Full Self Driving system available for $99 to $199 a month. Although the stock hasn’t gotten a lift—no surprise on a day when renewed fear about Covid-19 has left the

S&P 500

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