Third-Party Automotive Websites Must Focus on Differentiation as Satisfaction Gap Narrows, J.D. Power Finds | Autos
TROY, Mich.–(BUSINESS WIRE)–Aug 26, 2021–
With 50% of vehicle shoppers willing to purchase online and only 8 points (on a 1,000-point scale) separating the top three performing third-party automotive websites, customer satisfaction is narrowing. According to the J.D. Power 2021 U.S. Automotive Website Evaluation Study, SM released today, the sites must work to differentiate themselves if they want to pull ahead of the pack.
J.D. Power 2021 U.S. Automotive Website Evaluation Study (Graphic: Business Wire)
“Shoppers today expect to use a website tailored to their specific interests, which has a huge impact on satisfaction,” said Jon Sundberg, director of digital