Is a New Segment of CUV Tires Emerging?

As if CUVs weren’t already taking American roadways by storm, these versatile nonsedans are now increasingly the vehicle of choice for those who want to play off-road, too.

So while enthusiasts install lift kits on their Subaru wagons and debate on Instagram what tires are the gold standard for CUVs — yes, this is happening — automakers haven taken notice. Some already offer “sport” and “wilderness” trim packages and tiremakers indicate there are many more coming to the market.

It begs the question, “Are off-roading CUVs about to create a new tire segment?” So far, there’s not a universal answer.

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