Last week, I wrote about the trend away from car dealership sales and towards direct-to-consumer approaches, especially when it comes to selling electric vehicles. As app-enabled sales of vehicles rise, I wonder: Do “car subscription” models have a chance of being the next big thing?
The Boston Consulting Group (BCG) seems to think so. The consulting firm takes the trend of direct-to-consumer car sales one step further with the suggestion that the market will continue moving away from the purchasing of cars altogether. In the new report “Will Car Subscriptions Revolutionize Auto Sales?” BCG calculates that by 2030, car subscriptions