Tagged: Apple

Apple Watch Guy Overseeing Apple Car Kevin Lynch

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Image: Marc Newson

What do smartwatches and cars have in common? Aside from the fact Apple is trying to make both, I’m not sure. The tech giant’s wearable software lead is taking the reins of its turbulent car project. In other news, Tesla is skirting New Mexico’s anti-direct sales laws by building a store on tribal land, and there’s actually a new Dodge for what feels like the first time in a lifetime. All that and more in The Morning Shift for Friday, September 10, 2021.

1st Gear: Every Apple Exec Does The Car Thing Eventually

With previous lead

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Apple, Tesla Exec Doug Field Moves Back to Ford

  • Decades ago, Doug Field worked as an engineer at Ford before leaving to work at Segway, Apple, and Tesla. He was involved in launching the Tesla Model 3 as well as Apple’s secretive automotive project.
  • Now back at Ford, Field will be “chief advanced technology and embedded systems officer” and will report directly to CEO Jim Farley.
  • Farley said Field’s work at Ford will include next-generation “digital vehicles” as well as “always-on experiences for our customers that get better and better over time.” Hiring him away from Apple is a strong sign that they’re taking this technology extremely seriously.

    After

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    Apple Car Could Be Introduced Later This Year

    Amidst all the rumors that have surfaced, there are some that believe that the Apple Car could be introduced later this year.

    Renowned Japanese chemist Akira Yoshino, the inventor of the first safe, production-viable lithium-ion battery, recently spoke about Apple‘s foray into the automotive world in a recent interview with Reuters. Discussing the possibilities, Yoshino noted that “Apple could lead the convergence of the automotive and information technology industries in future mobility.” Going on to discuss the place of both Tesla and Apple in the electric car industry, revealing his belief that we could see the unveiling of the

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    Apple suppliers Foxconn and Nidec plan electric vehicle tie-up

    Electric vehicles updates

    Foxconn and Nidec have launched talks to set up a Taiwan-based joint venture next year to build motors for electric vehicles, as the two Apple suppliers make an aggressive push into the market.

    Japanese manufacturer Nidec will deepen ties with Taiwan’s Foxconn — the world’s largest contract electronic manufacturer — and is planning to spend $9bn in acquisitions over the next five years to increase sales of electric vehicle motors.

    “Currently. the majority of our [automotive] clients are carmakers. But in

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